Automobile dealer profitability is under pressure in this era of reduced sales volumes and highly competitive pricing and dealers across the country are seeking ways to improve profits and add value to the new and used cars.
There's a clear way for your dealerships to boost sales and service department profits, win customers' loyalty by safeguarding their vehicles from road damage and cut the cost and time of reconditioning trade-ins and processing off-lease vehicles: installing transparent paint protection film.
Some dealerships charge as much as $999 to apply the polyurethane film to a vehicle’s doors and rear trunk ledge, shielding its finish from scratches, scuffs and chips. Sometimes called "wear and tear protection package," require no more than $40 in materials, take less than a 10-15 minutes to complete and offer a markup to the dealership of $199 to $999.
Many find that paint protection film is valued by car buyers and adds to the bottom line. Why? Because it’s tangible and practical for your customers. This clear film helps to keep door handle cavities, door edges, bumpers, headlights and mirror backs looking new longer. Even those leasing a new car find value in PPF because the appearance of the vehicle is better preserved, thus reducing the potential for assessed penalties at the end of the lease term.
Paint protection film also can help save customers money when they turn in leased vehicles or trade in their vehicle.
Similarly, dealers and vendors say that applying film to a dealership's loaner vehicles helps keep them looking new, holds their value when they are sold and reduces the cost to recondition them.
Give your car buyers confidence that their investment will be protected from rocks, scratches, chips, stains and more with 3M Paint Protection Film. Have it installed right at your dealership before they ever drive it off the lot. Scotchgard™ Paint Protection Film is our easiest film to install with the highest quality and best warranty to ensure customer satisfaction. 3M provides your dealership with the tools you need to successfully increase your revenue, including:
- A portfolio of thousands of fit-tested, high quality paint protection film patterns specifically for you vehicle brand
- An assigned account manager to assist with all your paint protection film program needs
- Extensive marketing materials to help maximize your penetration, including brochures, desktop displays and floor banners
- 3M Certified instructors to help train your dealership’s PDI or detail department to install 3M Paint Protection Film kits
- An easy-to-use Scotchgard™ Paint Protection Film warranty process
When you are ready to expand your customer offerings and add a new and profitable revenue stream to your accessories program, we have two popular paint protection film programs for you to choose from.
With your own in-house dealership paint protection installation staff, you will be able to quickly add auto paint protection film to nearly any vehicle you are selling. A 3M Certified Instructor will train and certify your staff and be there every step of the way.
Regardless of which program you choose, 3M and our Clear Shield Concepts division will support you in increasing your per vehicle growth profit.
Why should a car dealership offer 3M™ Paint Protection Film to its customers?
3M Paint Protection Film is a great revenue enhancer that can generate $200-$900 in gross profit per car. PPF can contribute $225,000 to the bottom line of a car dealership which sells 250 cars per year.
In addition to being a revenue generator, PPF can also enhance your CSI ratings. Post-sale door chips are major complaints among new car buyers, thus driving down a dealership’s CSI. PPF will minimize these complaints.